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Consumers Are Seeking a Mild Alternative to Retinol Products: Spate

Bakuchiol serum, a naturally-derived retinol alternative with similar anti-aging benefits, has been searched over 3,000 times per month in the US.

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By: Lianna Albrizio

Associate Editor

Spate, an intelligence platform that spots trends in the wellness and beauty categories, says consumers are seeking a mild alternative to retinol products, one of which is bakuchiol serum. The serum – which is a naturally-derived retinol alternative with similar anti-aging benefits – has been searched a monthly average of 3,300 times in the US.    According to the platform, Bakuchiol serum has grown 22.4% in searches since 2020 and low competition exists with market leaders Herbivore Bot...

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